StockPiezas · Internationalization
Five new languages to open the catalog to Europe.
We accelerated StockPiezas' European expansion through the large-scale technical translation of more than 4,037 products into five languages. Its new multilingual PrestaShop infrastructure opened new markets and increased international sales.
01 · The challenge
Understand the bottleneck before writing code.
A catalog of more than 4,000 technical products was constrained by language. Translating titles, descriptions and attributes manually for five markets was slow and difficult to sustain.
The company needed to localize its entire inventory quickly without blocking the internal team, while establishing a foundation for future expansion.
02 · The solution
A technical intervention designed around the business.
We automated translation of the full catalog into English, French, German, Italian and Portuguese with advanced data-processing tools.
We reconfigured PrestaShop for a multilingual, multicurrency environment, including geographical zones, language packs and international technical SEO with hreflang.
03 · Results
Improvements that last beyond launch.
- 01
More than 20,000 localized content variants implemented.
- 02
Simultaneous entry into five European markets.
- 03
A direct increase in international sales volume.
- 04
Hundreds of manual work hours avoided through automation.
- 05
Scalable infrastructure for adding more languages and products.
Applied technology
Tools serving the outcome.
- PHP
- Scripting
- Artificial Intelligence
- PrestaShop
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